Scorpion said:
Snip.
I don’t think anyone would complain if their salary increased annually at the rate Festool raises their product prices. In general, wage increases are less than inflation anyway. In contrast to Festool price inflation, way less.
Second statement confuses me greatly. When referring to a merchant or corporation, what does “their own pockets” mean?
Inflation is only one of the factors affecting price increases. Any profit-maximizing business will increase prices to a level that it can get away with, that is, as much as the market allows. Festool has been able to push up prices because the demand is there to support them. All this despite the competition it has to confront.
By their own pockets, I mean price increases are part of the approved budget plans. If the proposed price increases are reduced, something has to give to maintain the kind of salary increases awarded. The profits are the pockets. Remember profits may be just a number to the consumers, but they are one of the success yardsticks that the leaders of a business are judged against. It is easy for us to say the profits are large enough and can be a little lower (in the form of lower price increases, for instance), but the hands of those managing the business are usually tied.
The simplest solution to me about price increases is do the homework and get a competitive or comparable product at the price that I am happy with.