xedos said:
It's related because if this group and his other audience wasn't representative of a typical buyer they wouldn't bother. You proffered this group was not representative of a typical customer. I disagree. But to each his own.
His audience is certainly representative of a typical buyer because his reviews are amongst the top hits when you search on YouTube - a lot of prospective buyers will do just that before making a decision. But he himself is not representative. And that’s fine because when you look for a review, you don’t need someone who uses tools in exactly the same way you do. You want someone who will go into every detail, every flaw, every quirk, then you will make a decision based on your knowledge of what’s important (and not important) to you.
If Peter says a certain product isn’t great at a certain thing, you may not care at all because you never do that thing. Someone else might see it as a dealbreaker. That’s why his reviews are good - because they cater to all kinds of users, not just one type of ‘typical buyer’.
xedos said:
Agreed. However, Festool doesn't seem to be very adept at either. Certainly not at the later stages anyway.
Well, I’m not especially convinced of the value of user testing at all really. In my personal experience I rarely got anything useful back from that particular test stage - only the occasional defect that was impossible to reproduce in normal testing. Users aren’t harder on a product than a good test team, and they tend to just repeat the same types of simple use-cases over and over. Often, the only thing user testing gives you is scale.
xedos said:
So, whom do you ask if you want to do market research for a new product ? For sure it's not practical for small/medium scale operation to focus group before a new product is in its infancy, but sure as shootin it's advisable to have real users kick the tires on the prototypes. Few if any parents want to admit (or can even recognize) that their baby is ugly, slow, weak, or not fit for the long haul. It's just our nature.
Market research is exactly that - research on the potential
market for a product. It’s not supposed to be asking the public what they think of your new design and asking for tips. And if you are doing that research, you want a broad cross section of the market - so that includes people who’ve never bought any Festool products, as well as those who already own some. You really don’t want to reduce the scope of that research by focusing on the opinions of a group of fans on a forum.
Personally, I would be very concerned for Festools future if they started coming to this forum soliciting input in the design stages of their products. It would be a sign that there was something very wrong in their design and strategy teams.
If a company doesn’t understand its market well enough to identify new products or changes to existing lines, or if their designers aren’t good enough to meet those briefs without resorting to asking the public if they’re on the right track, then that company will fail. Perhaps GMs problem wasn’t that they didn’t listen to their buyers, but that they missed the mark so badly to start with.