I really don't understand how companies don't actively build long time brand loyalty, especially in the area of power and hand tools, but true old school customer service just doesn't seem to be popular anymore with a lot of companies.
It seems to pretty much just be about the short term gains, which I can get to a degree, but the damage to a company from a single disgruntled customer can be somewhat significant, especially if they have some sway over a larger group of other like minded people.
I think this might be more of a societal issue in general. People use to work for the same company for decades. The company respected them and their loyalty. It was the era of the company pension and the gold watch. Somewhere along the line (I assume because of government interference) pensions went away, in favor of 401k. This basically allows for a "portable" pension. The loyalty to a single company is no longer needed, you change jobs, take it with you, transfer to the new company, and your "seniority" is still intact. (though your loyalty is not) This may or may not have been better for the employees, but it definitely wasn't for the company.
I don't claim to know exactly how this really happened, chicken or egg? I'm not an economist, it's just observation, sort of from the outside. Most of my life, I didn't work for a company big enough to have either.
Point being, I'm not so sure that brand loyalty is really a thing? (anymore)
Look at your cable company/internet provider or phone carrier. Who gets the best price? The offers, used to entice new customers, are always lower than the person who has been "loyal" for years. Don't think so? Call them up and threaten to cancel your service. The very first thing they will do is offer you a lower rate. If you still so no, they will offer something else, like additional speed, or a streaming subscription. (or even move discount) but if you say nothing, you stay right where you are.
Do they say "hey, stick with us for 10 years and we will give you a free year" or something like that? No
"Stay another 5 years and we will......" nope. The thing is, they would only have to actually pay up, on a very small percentage of people. (or they get bough up by a bigger company, that never honors that deal) Either way, it looks good, they did make the offer.
That one happened to me. I had a lifetime subscription to an image editing software. I bought it on a physical CD, which pretty much tells you how long ago this was. I paid for up-dates a few times, eventually opting for the lifetime option. Several more up-dates came, my key was always accepted. At some point, the company was sold, nothing since.
I guess, what I'm trying to say, is "reward for loyalty might be dead, because we killed it"?