zxcv said:Got it the first time. With a little common sense planing Festool could change their schedule to have the roadshow for the largest markets on the weekends. Dallas on a Tuesday? Atlanta had two Festool Roadshow stops, one at Woodcraft and one at Highland Woodworking. Both were during the week.
Wouldn't it be common sense to spend the bulk of your advertising dollars on markets where people might not know as much about you in order to foster growth?