What brand of....

[sw1211]

If you like the idea of having more than 1 of each drill bit, this is a good value.  Bits aren't the highest quality, but if you break one or mis-place it you'll have back-ups.  With the current sale price, they might be worth a try.

http://www.woodcraft.com/family.aspx?familyid=20268&ProductID=148082&homepagedeal=true

 

[John Langevin]

As others have said, it depends on what you are doing and how much you want to spend.  A few of my preferences:

For all around Twist Drill Bit Sets check with your local industrial supply for Cleveland or Chicago-Latrobe (C-L), they are what many machine shops use

An inexpensive set I have gotten a lot of mileage from - Black & Decker Silver Bullet (doesn't require a center punch in metal and doesn't wander in wood)

Brad Point - Colt (Germany) from Woodcraft (very sharp, good hole quality, fast cutting)

Auger - Irwin Industrial (extremely fast cutting with good chip extraction) for 2X lumber etc.

Masonry -  Bosch

Router Bits - (depending on amount of use) Festool, Whiteside (a different bit each month at Woodcraft for 20% off, a good way to build a set if you can be patient), and Freud.