For me it's an "it depends". The oak woodwork in my house is satin, but in general I prefer a flatter look.
With film finishes like lacquer, I go for gloss for the first couple of coats and then "Dull" as the top coat is my favorite.
I have used Rubio in satin a few times. It's a bit more dull, if you only do the one coat, shines up a little more on the second.
I usually do small boxes and stuff like that with BLO and wax.