Birdhunter
Member
- Joined
- Jun 16, 2012
- Messages
- 4,144
There are 3 Festool dealers in my area and two are franchise operations. One is a locally owned business. The locally owned business has had the same core of employees since I began shopping there in 1997. The two franchise operations seem to not have long term employees. Their employees want to be helpful, but lack the level of product knowledge and expertise that are found in the locally owned store.
Festool products have a lot of neat features. Learning all these neat features has to take a lot of time & training. The employees at the locally owned store have had years to learn the Festool products and have benefitted from Festool demos held in the stores.
I guess the bottom line is that Festool customers are more sophisticated than the newbie woodworker looking for a commodity product. The store owner has to make a long term commitment to training, motivating, and retaining employees to attract t sophisticated (demanding) customers.
Festool products have a lot of neat features. Learning all these neat features has to take a lot of time & training. The employees at the locally owned store have had years to learn the Festool products and have benefitted from Festool demos held in the stores.
I guess the bottom line is that Festool customers are more sophisticated than the newbie woodworker looking for a commodity product. The store owner has to make a long term commitment to training, motivating, and retaining employees to attract t sophisticated (demanding) customers.