I found a local snap on dealer who was around 30-40% less than the internet price. they can sell them for what they feel comfortable at is what I thought he said.
JJ
I have always found that the local dealers would work with you on price, especially the independents. I had heard that some areas are now covered by larger franchise holders that do not allow much discounting, but am not sure of the reliability of the source. It has been a couple of years since I bought any Snap-On tools, so I don't have recent experience either way.
I think that you also have to include Klein in the screwdriver conversation. While I wouldn't consider them a "fine tool", they do make a great screwdriver. I imagine that the quality has strayed a little as they have pushed into the "big box" stores, but have a couple of sets that are about 20 years old, and still in great shape. Even when I was younger, dumber, and more abusive to my gear, I never had a tip break. A couple of the larger flat heads have been used more as a chisel or pry bar than a driver.
My opinion is get the best you can afford for what you are going to do with them
Amen. It has been said on this forum many times, but I never regret paying for quality. I have kicked myself more than once for going the cheap route.