Does this look like a professional roofer to you?

[Packard]

In an ad for roofing materials they showed this image.  It appears to show a roofer driving in nails.  But the nail head looks too small for a roofing nail and the shaft seems long for a roofing nail too.

And why is he driving a nail in the middle of a completed roof?

 

[tsmi243]

Here's his little brother

 

[HarveyWildes]

Here's his little brother...

Ouch!

 

[Oldwood]

Wrong nail, wrong place for the nail, and wrong shingle for a slope that low.

Yep, not hiring that guy

 

[jeffinsgf]

Not to mention it's probably been a dozen years or more since any roofer has actually used a hammer.

 

[Christopher Fitch]

Just a guess but it appears the photographer just wanted to show off the model's meaty biceps.

 

[Packard]

The guy in the background is about to propose marriage and is looking in his belt for the damned ring. [big grin]

 

[Holzhacker]

There is so much wrong with that picture. Makes me wonder if its not some sort of photoshop. I'm not even going to bother to detail out the plethora of issues

 

[Packard]

If these are indeed models, then they probably chose a flat-ish roof so that they would not freak out during the photo shoot. 

 

[Bob D.]

Picky, picky. All you care about are the details, not the big picture.  [big grin]

 

[jarbroen]

Like Danny Devito in Twins would say 'why does he have lumps all over his arm?'

His pants are too crisp.
Shoes too fancy.
No harness.
No toolpouch on the guy actually 'nailing'.
Wrong hammer - even if a roofer used a manual hammer it's got that weird hatchet end on it.

 

[usernumber1]

looks legit

parkade membrane?
podium waterproofing?

 

[Crazyraceguy]

Wrong nail, wrong place for the nail, and wrong shingle for a slope that low.

Yep, not hiring that guy

Exactly. This is a total mess. This set-up was done by someone who had no idea what they were doing, and hoping that no-one else would either.

 

[Bob D.]

Shots like this are purposefully created to promote the product or feeling that they are intended to convey, everything else is secondary.

Yes, they probably know nothing about construction, OSHA, or anything else that matters to us. They just care about showing their product and/or how it makes the subjects in the photo feel.

Are they excited and happy to be using product X? Yes! That's more important than if they are wearing safety glasses or working near the edge of the roof without fall protection.

 

[Crazyraceguy]

But don't they miss the mark completely with inaccuracies like this? If they were trying to sell you the shoes, the pants, or even the hammer? ok, maybe? But the OP said if was for the roofing materials.
You would be selling those to someone who would see all of the things we just did.
This is a case of "just a little more effort" or attention to detail, making a difference.

 

[Dr. P. Venkman]

But don't they miss the mark completely with inaccuracies like this? If they were trying to sell you the shoes, the pants, or even the hammer? ok, maybe? But the OP said if was for the roofing materials.
You would be selling those to someone who would see all of the things we just did.
This is a case of "just a little more effort" or attention to detail, making a difference.

I think Bob is right that accuracy is beside the point, and I think you’re right about selling to experts, and that’s why specialty commercial products often aren’t advertised this way.

I looked up the image and found it as a stock image used on the websites of a couple of different roofing companies. So the target of the ad is the customer that needs roof repair, not the roofer buying materials.

Since it’s likely a stock image taken with no particular application in mind, I suppose a materials supplier could also pick it up and use it, but I’m quite certain it’s just artwork for sale and not intended to feature any of the particular products in the photo.

 

[Rob Z]

What Bob and others have noted is right on the mark.  The targeted viewer of this website or ad has not a clue about any of the dozens of observations  [scared] [eek] all of us have only because this is what we do (or did) for a living. What's obvious to us with barely a second glance isn't obvious to others.

I suspect if I showed the first picture to any member of my family, friends or neighbors, not one of them would pick up any part of this goofy roof installation.  [smile]

 

[Crazyraceguy]

But don't they miss the mark completely with inaccuracies like this? If they were trying to sell you the shoes, the pants, or even the hammer? ok, maybe? But the OP said if was for the roofing materials.
You would be selling those to someone who would see all of the things we just did.
This is a case of "just a little more effort" or attention to detail, making a difference.

I think Bob is right that accuracy is beside the point, and I think you’re right about selling to experts, and that’s why specialty commercial products often aren’t advertised this way.

I looked up the image and found it as a stock image used on the websites of a couple of different roofing companies. So the target of the ad is the customer that needs roof repair, not the roofer buying materials.

Since it’s likely a stock image taken with no particular application in mind, I suppose a materials supplier could also pick it up and use it, but I’m quite certain it’s just artwork for sale and not intended to feature any of the particular products in the photo.

With that in mind, they could just as easily be selling steroids.....lol