February 8 new tool announcement

I just do see the Rotex as a cordless tool. They are already a big heavy thing, adding a battery would make it worse and screw up the balance. Not only that, there has to be quite a draw on a battery to spin all of the gearing that makes one function. It couldn't possibly run very long.
A saw might see some load from the cut, but takes very little to spin freely, plus it is working with gravity. The Rotex has that internal drivetrain friction, then adding a 150mm piece of abrasive, to add to the load? Doing this to an RO90? It would look like a TV from the 1950s, this huge housing for a tiny working surface.
Then you still have the extraction hose. If you have the hose, a cord is a non-issue. There is no bag or internal fan to make that system work. To add them, changes things in a major way.
 
From all the Instagram content from Festool and the influencers today, it seems like they were showing off the new tools (recip saw, scoring track saw, tsx 18v, etc) but not to the stream.

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Whomever is in charge of running their marketing in the US sucks at their job.  Festool in various countries dropped their youtube marketing videos this week showcasing the new tools.  Festool USA instead posts a Build-Off recap of a video that never existed (because non-trendy plebs that don't use instagram are irrelevant).  US/NA seems to be targeting hipsters with excess disposable income over trades is what the marketing message is hinting at now.
 
woodferret said:
US/NA seems to be targeting hipsters with excess disposable income over trades is what the marketing message is hinting at now.

Or they figure they already have the trades attention/business and that their best opportunity to grow sales is to expand into the "hipsters with excess disposable income" cohort.

Full disclosure, I didn't watch any of the media being discussed, just been following the debate with interest.

RMW
 
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