Festool retailers

Robert08

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Joined
Apr 20, 2022
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1
What is going on with all the retailers that are dropping festool, I have had 3 companies drop selling festool, I know it’s not because of the wait for orders to be filled, we all had to wait for products over the past 2 years. This is a bit concerning to me, if these companies can’t work things out with the company that doesn’t give me much confidence in the direction the company is taking.
 
I’ve been wondering this lately as well. My local retailers such as woodcraft and rockler have almost no stock. Farm and Fleet never did get anything with a systainer 3 so their stock is really old - mostly just sandpaper. Is Festool giving up in the US?
 
I would guess that it is all about retail space. Since so many of the Festool stuff has been hard to get lately, they are not willing to "waste" the space to carry a brand that has limited availability?
All of the places that I have been in have a dedicated area for the whole line, rather than a more scattered approach of hardware store tool departments. In those types of stores, they have drills in one place, jig saws in another, circular saws in another, all brands in the same area/shelf. Grouped by type rather than by brand. I have never seen Festool mixed like that, always in its own space.

I have always wondered about margins too? Festool may be more expensive, but if the profit percentage is not there? Maybe they can make more with higher volume of cheaper tools? especially since they can actually get the cheaper stuff to stock the shelves.
 
I can not speak for other retailers. We recently doubled our sales area for Festool because of how well Festool sells. I love all my Festool tools!

Festool was having difficulty fulfilling orders during the pandemic.  We are seeing our backorders and new stock come in at a regular pace now. Unlike many other of our suppliers, Festool was very upfront about the problems they were having, what they were/are doing to fix them, and their product availability timelines. They should be given credit for being so honest and communicative. They should also be given credit for not adding new dealers while they were fixing their supply chain issues.

Andrew Wilkerson
Blackhawk Hardware
Charlotte, NC
 
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