Festool tweet

[Gwerner]

I could have swore the contest was suppose to end the other day, I looked at the rules and it said it started yesterday because I know I entered it a week or two ago.

Wasn't that the 'FOG version'? This seems to be the 'Facebook / Twitter/ version'. I also entered last week, and this week as well...

The FOG version ended on the 18th. They're waiting for the winners to all return their information before announcing them.

 

[Gixxerjoe04]

I noticed on the past winners on festool's site, none have been from KY, maybe I'll be the first.

 

[sae]

I can't help but think that their giveaway would produce more bang for the buck if they gave their top 30 dealers a CXS to raffle off in-store, which would put their real target market (not people from sweepstakes news websites) closer to their actual product, where sales staff could answer questions.  I'm sure social media is a great tool for some promotions, but maybe an online sweepstakes format is not the best tool for the job of selling high-end tools.

But then they can't collect your info.

 

[Tyler Ernsberger]

Well it's Wednesday night and no news?  Anyone heard anything?

 

[Brice Burrell]

Well it's Wednesday night and no news?  Anyone heard anything?

I guess you didn't read the posts? [blink]

Posted today, about 3 hours ago, on their Facebook page. Twitter announcement seems to be the same.

I wonder just how many 90th anniversary drills were made..? Or if a winners list will be released (or barring that, I f I win one that would be OK too!)

Festool Power Tools (USA)
3 hrs · Edited ·

Here we go! We're giving away 10 -- that's right, 10! -- limited edition 90 Year CXS drills! You have through next Monday (Nov. 2) to enter!

It's a little way to say "Thanks!" for being part of our first 90 years! Here's to the next 90!
Festool 90 Years Social Media Giveaway
To celebrate the 90th anniversary of Festool, we're giving our Facebook, Twitter and Instagram followers 10 chances to win a special-edition 90 Years CXS drill!Ten winners will be selected! Enter here for your chance!Click here for full rules.
s.heyo.com

 

[Tyler Ernsberger]

Well it's Wednesday night and no news?  Anyone heard anything?

I guess you didn't read the posts? [blink]

Posted today, about 3 hours ago, on their Facebook page. Twitter announcement seems to be the same.

I wonder just how many 90th anniversary drills were made..? Or if a winners list will be released (or barring that, I f I win one that would be OK too!)

Festool Power Tools (USA)
3 hrs · Edited ·

Here we go! We're giving away 10 -- that's right, 10! -- limited edition 90 Year CXS drills! You have through next Monday (Nov. 2) to enter!

It's a little way to say "Thanks!" for being part of our first 90 years! Here's to the next 90!
Festool 90 Years Social Media Giveaway
To celebrate the 90th anniversary of Festool, we're giving our Facebook, Twitter and Instagram followers 10 chances to win a special-edition 90 Years CXS drill!Ten winners will be selected! Enter here for your chance!Click here for full rules.
s.heyo.com

Missed that,  Thanks. 

 

[WastedP]

I can't help but think that their giveaway would produce more bang for the buck if they gave their top 30 dealers a CXS to raffle off in-store, which would put their real target market (not people from sweepstakes news websites) closer to their actual product, where sales staff could answer questions.  I'm sure social media is a great tool for some promotions, but maybe an online sweepstakes format is not the best tool for the job of selling high-end tools.

But then they can't collect your info.

I'm ashamed I didn't take that into consideration in my post.  My line of thinking was to optimize the return on the cost of the thirty drills they're giving away.  Apparently Festool values getting thousands of email addresses from a pool of marginally interested people more than sparking a few hundred direct customer interactions with people who are more likely to make a future purchase.  I should've guessed at that, given the way Festool seems to be backing away from "sponsorships" or whatever you want to call it with "influencers," i.e. - people making videos and promoting their product on a more grassroots level.  I can't really second-guess that strategy, since they have infinitely more information about their marketing effectiveness than I do.  My gut feeling, though, is that a lot of initial Festool purchasing decisions are rooted in exposure to a demo (in-store or seeing a tool on a jobsite) or a retail display, not online advertising or social media.

Another thing I didn't take into consideration is Woodcraft.  They must be the single largest Festool retail presence in the US, and any promotion that allocates collector-item tools based on sales volume is going to skew their way.  I can't imagine Woodcraft franchisees being content with receiving only one specially-marked drill for their entire network.