John Broomall said:There was a time when Eddie Bauer and Abercrombie & Fitch made some great outdoor clothing and accessories and Brookstone really did sell high-quality and hard to find tools so I start worrying when a great company decides it needs to "find new customers". Woolrich has held its own with some pieces but a trip to their headquarters outside Williamsport, PA will show you what a small part of their business the old blankets and coats have become. Filson seems to be hanging in with the quality of their overalls and timber cruisers from years ago but their leather goods seem to have slipped a bit since they started importing. The newer stuff just strikes me as an attempt to be fashionable with no particular claim to ruggedness and durability in a challenging work or outdoor environment
All companies need to find new customers if they plan to stick around. It seems Filson has learned that keeping production close to the vest, at home, is more important than trying to increase profits by off-shoring. It also appears they learned this before they lost the legacy knowledge and labor forces necessary to bring things back. That's a good thing. Some manufacturing companies went off-shore for too long and have had a really hard time bringing things back because they lost their core knowledge.
It appears to me the line will sort itself out over the next few years. There is nothing wrong with trying different things, especially in a market so dependent on fashion, but the quality needs to be there if you want to endure. I remember when Eddie Bauer opened its first retail store in Southeast Michigan. I loved that place. They had outdoor gear you just could not find anywhere else. Abercrombie and Fitch had a store here too, with fly-rods, .270 Winchesters, hgh end trout-fishing accessories; the works. Both of those chains are a joke these days, at least for me. They just used a different approach to finding new customers. Case in point: My wife buys casual wear (read cheap) clothes at EB. [sad] They are probably making money but I suspect they will not endure long before they get swallowed up by some other retail giant, which may have already happened for all I know.