Kevin McConville
Member
- Joined
- Feb 25, 2014
- Messages
- 164
What you experienced with the Granada/Monarch is classic and illustrates a massive problem with the NA automotive manufactures that still exists today. I'm not referring to the Quality issue as we have means to control that but the marketing driven decisions that have car variants multiplying like rabbits to offer consumers more perceived choice, this choice costs the consumer huge due to extra costs to make to nearly identical things instead of double the volume of one. At that time the Ford Granada, Mercury Monarch and the Lincoln Versailles were all basically the same vehicle with cosmetic differences. One of the craziest of these in my career was the Gen 1 Cadillac Escalade - it was fundamentally exactly a Chevy Tahoe with a bit better plastic, seats and badging at a cost difference of approx. $1,500 more for the bells and whistles but sold for $15 to $20k more.