Tom Bellemare said:
I personally hope that it has the result I suspect they are hoping for, which is greater customer satisfaction.
Hi Tom-
The problem is that while the customers may be happy there are likely to be a lot fewer of them. let me explain.
The professional woodworkers, that can visit a dealer during normal working hours, are likely to get good service from them. That is good.
If there is a dealer nearby. The fewer dealers, the less likely it is they will visit the dealer. So it is mailorder or buy something else.
This is even more true for many of us hobbiests -- who are tied to a desk or other job during the day and can't do much tool shopping. And again, the further we have to go to find a Festool dealer, the less likely we visit.
So for many of us, the Woodcraft/Rockler stores are our only opportunity to see and touch Festools. And with few exceptions many of us are unlikely to buy upper-end (read higher priced) tools unless we can see what they feel like in OUR hands. Talking on the phone is great, but it doesn't replace putting my hands on the tools.
Ditto when I need supplies on Sunday afternoon. The "pro shops" that cater to the professionals are closed. But the Woodcraft store is open.
So if the new marketing strategy of reducing the number of dealers in order to increase the volume at the remaining dealers works, it will disenfranchise many of us hobbiests.
But perhaps Festool doesn't want to sell to us hobbiests; we may be more trouble than we are worth to them. Given the state of the construction industry, I would think Festool would be looking to broaden their markets and would view us hobbiests as a growth potential but perhaps not.