I think what people are forgetting is that all of these avenues are marketing channels for Festool.
Meaning , these vids are ADVERTISEMENTS.
And those are sold, bought, and measured by how many eyeballs can be reliably measured to look at said ads. Im guessing that going from 3000 to 80,000 eyes in about a year prob. makes marketing mangers foam at the mouth. Especially when they are more than likely "new" punters.
Couple that with the low cost and effort required to produce these - can you blame Festool for focusing efforts on this ? They've got this site's long term customer sewn up already with little upside to increase sales. But 75,000 realtively young and early customers that still have small collections has real potential.
And those young-uns like quick, easy to digest content. In depth productions like PP's videos don't really appeal to that demographic.
Meaning , these vids are ADVERTISEMENTS.
And those are sold, bought, and measured by how many eyeballs can be reliably measured to look at said ads. Im guessing that going from 3000 to 80,000 eyes in about a year prob. makes marketing mangers foam at the mouth. Especially when they are more than likely "new" punters.
Couple that with the low cost and effort required to produce these - can you blame Festool for focusing efforts on this ? They've got this site's long term customer sewn up already with little upside to increase sales. But 75,000 realtively young and early customers that still have small collections has real potential.
And those young-uns like quick, easy to digest content. In depth productions like PP's videos don't really appeal to that demographic.
