There is an advertisement and advertisement. Let say: I need to get info for super - duper new muffler for my drill. And I post query: Guys, do you know something about it? Official picture is too small and I can’t see details. Will it harm if vendor X immediately posted high resolution pictures with link: see more there (read: I’m ready to sell you right now). Some vendors show what you get in systainer and some other helpful info as well. (Reviews, additional docs, charts etc. Some tips are VERY helpful.). It’s good to know about April 1st price increase. That’s clear message: “Do you want to save a couple bucks? Then order now!” But there should be a good balance. Too much pressure from vendor will bring negative results.
There are vendors and vendors. One vendor offers free T-shirt with any Festool tool purchase.

But when I send inquiry about specific product I received answer: “hi, i dont know alot of detail about the tools and what works best with them but i can tell you our number and they can tell you everything you could want to know about the festool
Just call 1.800.xxxxxx, its the yyyyyy office here in City, State and ask for John and he can help you with any question you have. Thanks”
I just copy-paste their answer and wipe off phone number, city and state.
Did I call them? They wish. I’m still dreaming about my nice Festool T-shirt, but … :'(
I placed that order and many other orders with different company. They didn’t insist to answer to my questions.

Another sour thing happened when I come to local store to buy some abrasives and see new Domino in action. They have price for abrasives one or to bucks above “official” price. Will I buy more abrasives from them? My first thought was: “What else wrong with these guys? Do they try to sell lemons?” I’d prefer pay shipping from different vendor and save my travel time.
Vendors don’t have to tell us how good they are. We’ll see how good they are from they eager response, willing to cooperate, helping with our needs.
It’s good to have some area with polls/feedback from FOG forum participants about specific vendors. It can be similar to E-Bay for sellers/buyers or Amazon’s for products. Mr. B.M and guys from McF. don’t have to participate. Their outstanding legendary service has well known. Is there special award for good retailers? Might be “Golden Systainer”?