I think you are mixing things here. Jobs legacy for many was huge, for some it is nothing because they decided to leave a simple life. I am and I have a living thanks to thecnology, I see the Amish and dream about a simpler life, will I choose to be an amish, no, not for a million years.
Also, you need to diferentiate that some people follow the celebrities. I dont do that, I dont like sports and I could care less about it. I ride the bus to downtown and every monday I head about a football player, baseball player, I just plug my headphones of my iphone and stop listening to that nonsense. (thanks Steve Jobs for the Iphone). Most of all society has their values upside down, Princess Diane, I was sad when she died because she was a human being, but nobody remembers Mother Thersa, she gave a lot more to humanity, but her death was eclipsed by Princess Diane, a tabloid person, high society.
Back to point, yes you are right, Jobs doent have any legacy for many, or at least for some that just follows the tabloids I live in the world of thecnology, if there is none, I will have problems surviving, so for me his legacy is big, and it is a shame he died so soon.