CrazyLarry said:
The Mac advantage is 1) it's what you already know 2) it's what your customer (supplier) knows 3) it fits your image or her image or both.
Notice how all three of those lend themselves to a premium price no additional engineering required!
I quite enjoy the free OS upgrade from Apple every so often, price of the OS engineering (and marketing I suppose) is built into the original hardware cost - hardware which at the time of typing this is approximately 7 years old and still going strong - Mac owners always say things like that, so I should probably not bother. So go me, I've fleeced Apple out of a few free upgrades now, ha ha!
I also like iMessage, and I especially now like how I can send and receive SMS messages on my computer, and phone calls too now. It's a nice to have. People who respond with "well, WhatsApp does free messages" don't get it, so please don't anyone use that argument.
You know how Dawkins is sometimes (wrongly) considered a fundamentalist atheist nowadays, it's a bit like people who are SO anti Apple they can't see straight any more - it's sort of "odd" to hate something with quite so much passion when it shouldn't really affect you. Ignore the problem and carry on. Like IBM did in 1933. And like Apple will do releasing that crock they call an iWatch into the wild.