This Idea going around that Festool products are cheaper in N.A. is not entirely accurate in my experience, anyway.
One needs to consider the weakness of the USD right now. More importantly, the fact that retailers in Euro countries, at least the ones I'm aware of, aren't bound to the price fixing situation in the U.S.
THE ONLY time I've paid list prices is when I've dropped into a store where i'm not "known" (a handfull of times) -and in the U.S., last October.
98% of my purchases have been at one brick and mortar, where I'm very well known.
The lowest standard discount off list prices I receive is 20% on new tools -Everything. Consumables range, depending on amount purchased, get me 25-30% off.
I don't go groveling for freebies, as the discount is far more important to me. The single greatest "bonus" I get is the customer service, I've simply nothing to compare it to. Something breaks on a tool- I get a replacement, same tool, until the repair is completed. My last breakdown/repair, a CT, took about 6 hours and I dropped off the loaner I'd been given on the way home and picked up mine as good as new) Same Day Service- try that with purchasing over the internet...
In July of this year, I had a Milwaukee 28v charger die on me- the 5 pc. tool set w/ 4 batteries was purchased at ANOTHER local retailer, 5 years prior, warranty was out after 3. After a brief phone call and a 35 minute drive , brand spanking new charger, on the house...
Brick and mortar all the way!