That says it all then! I translate that to mean we dont think other customers dont care about this issue, so your comments will have no effect.
I don’t think that’s exactly what he’s saying, but if so, is it that unreasonable?
I have no idea how many customers TSO has or how many customers they have on FOG, but it would be a little silly to take orders from 0.01% of your customer base on an issue when you believe the other 99.99% doesn’t care.
If they thought variation in the blue anodized aluminum they use was harming sales, they would need to decide how to respond. It sounds like they either don’t think that or they believe it’s not worth the cost to fix it.
I don’t think a response along the lines of “we understand some of you prefer it when all the blue things arranged in the kaizen foam in your custom workbench drawer match exactly, but that’s not an achievable result without significantly raising prices and alienating the majority of our customers” isn’t out of line.
Which is essentially what he just said. This group is a pretty specific minority, and even among this group, only a subset takes issue with the anodizing. He would know way better than us if they have received similar feedback from elsewhere.
control of anodizing and dying was fundamental to both quality and brand image.
I think they’ve got the quality of their tools under control, at least to whatever extent anodizing coloration affects it.
As for their brand management, I’m not sure you and I should care. That’s their problem.
TSO is one of a few companies that would even remotely listen to a group as small as this. That they don’t take our advice every time is no great insult or injustice.
There have been a number of critical posts about TSO recently (including one that I made off the top of my head), so I’ll share a TSO story from a few years ago:
I bought a TSO product, and some time later (I really don’t remember how long, but it definitely wasn’t just a few weeks), I got an unsolicited envelope in the mail. It contained a letter and a part. The letter said, essentially “we improved the way the product you purchased works, so here’s the new part to make yours function like the new and improved version.”