- Joined
- Jan 16, 2007
- Messages
- 759
Per Swenson said:Sticking to their business model.
If this was a American company, long ago we would have seen share holders
screaming and Festool competing on the shelves of the Borg. Sacrificing and circling the drain.
Per
The man has truth and logic on his side...hard to say it better. Having had too many years in product development and marketing, I witnessed my products and those of the competition take a dive because we didnt have the margin to keep the quality up, the supply adequate, the parts and service available. These were products that had an important part in a key market only to be eradicated by cheap, inferior products that would get specs listed in major bids and we get blown away...or have to bring out a model just for the bid...at the expense of the dealer and our profit margins. (but we were good at getting UL approval.) I even had a product that sold to the military and there was no competition...so the government paid $100,000 to two of our competitors to make a generic version. Yikes...I couldnt believe it then and I can't now...but the truth. Both companies took the money and then developed products (given our plans) that wouldnt hold up.
So I absolutely agree with Per. And Bob re. Christian O. I have a mentor of many years who is a close friend and business boss from way long ago. He can do no wrong in my eyes. If Christian were older than me, I would have him as mentor - he is that fine a caliber person. When we say he is president and CEO and real leader of Festool USA, it is an understatement.