Overpriced? Maybe Gimmicky? No way. Their design team is excellent and when I spend the money on one of their tools, I know I am getting a well-designed and quite functional. I have a lot of "Red Aluminum in my garage shop and my favorites are the TS-32(T-Square) and the 1281 (square). I use them a lot. Can I go to Harbor Freight a by a T-Square or any other measuring tools? Yes They lack a certain essence the Woodpeckers bring to their tools. Nothing haphazard about them. They are accurate and you can take that to the bankThomas Prusak said:Just my opinion but I think most of their tools are gimmicky and high priced.