Drywall sanding

Shameless!  [big grin]

Scott, you know I've put my seatbelt on and am riding this wagon.

This week while working in a public area numerous people slowed their walk and would look at the 26. Some uncomfortable to talk others throwing out comments like, "nice robot". I did a lot of standing around and chatting this week. (more than usual that is) Handed out a few cards a day.

 
The Festool lead generating service. Festool: foot in door!
 
IMO, it's smart business to promote a healthy environment for your customer. It makes you money and is good for the customer.

Until 1990, I was in computer sales and marketing for 14 years.  I had one customer order a $200,000 computer system.  Being stupid, I didn't tell him about a $50,000 power distribution system for his new computer room.  During a meeting just before the system was installed, he complained bitterly about the grief he went through to have his company's electricians install the electrical system in his computer room for his new computer.

When I told him about our power distribution system and said that I didn't think he would want to spend the extra money, he chewed me out for 15 minutes straight!  I caused him MASSIVE grief and he would have happily paid the $50K!

I learned several good lessons that day...  Never assume what a customer will or will not pay for. And never leave good money on the table.  "Good money" is cash that customers will happily pay for something that benefits them.

IMO, a clean working environment is something that many (most?) customers will pay for. To that end, I think Festool should print "HEPA" in big bold letters on all their vacs. Besides selling more vacs, it helps customers sell their services.

Dan.
 
Dan Clark said:
IMO, it's smart business to promote a healthy environment for your customer. It makes you money and is good for the customer.

Until 1990, I was in computer sales and marketing for 14 years.  I had one customer order a $200,000 computer system.  Being stupid, I didn't tell him about a $50,000 power distribution system for his new computer room.  During a meeting just before the system was installed, he complained bitterly about the grief he went through to have his company's electricians install the electrical system in his computer room for his new computer.

When I told him about our power distribution system and said that I didn't think he would want to spend the extra money, he chewed me out for 15 minutes straight!  I caused him MASSIVE grief and he would have happily paid the $50K!

I learned several good lessons that day...  Never assume what a customer will or will not pay for. And never leave good money on the table.  "Good money" is cash that customers will happily pay for something that benefits them.

IMO, a clean working environment is something that many (most?) customers will pay for. To that end, I think Festool should print "HEPA" in big bold letters on all their vacs. Besides selling more vacs, it helps customers sell their services.

Dan.

Dan

So true. Consumer education is critical, especially to contractors who need to sell at real prices, which most Festool users are shooting for in order to support their habit. I believe there is a balance in there which becomes symbiotic...in everyone's best interest.

But if we don't do our part in differentiation, we look the same as the trunk slammers.
 
I think just explaining the steps you use to protect a customers home goes a long way, and having the equipment to do it properly is paramount.  It is something I always bring up during the estimate, I just may have to get one now! [smile]
 
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