Im a carpenter by trade, not an advertising exec.
For the true Ob-Coms amongst you all, maybe the best way to show just how Ob-Com you are would be to show us the letter you wrote to Festool asking why the writing on the rail is upside down when the rail is stored properly.
Otherwise, fail yer not proper Ob-Com, yer just more bothered about lables than function.
IMO like.