The FOG site has been a great source of information for me and hundred others. I have been on there a while and as I have learned more. I find that there might be an opportunity to maybe add a Discussions group or two that just might add value at little to no cost.
As former Business Consultant my apologies in advance as, I have not fully thought this out and can't give a full recommendation, but allow me to comment on what I perceive as lacking and things missing.
When I look at the listed Discussions on the FOG site all are mostly clear about what they are about. Being that this web site is not just social but also serves as a learning and information site I see opportunity.
I started the thread What a great Festool day Last Wednesday was!!! in reply 11 I found out where to find the Festool corporate training site
http://www.festooltraining.com/schedule/ If that link is on the Festool USA site you’ve got it hidden. This should be better linked back and forth from the main USA site and The Training. I really found it odd and frustrating that I could not get back to the Main product pages for the training site.
in reply 13 I find out Shane posted last week the “Come visit us at Festool events in your area” post. If someone had not posted that link I would not ever have found that post.
I thought to myself why can’t I find this out on the main site? So I started looking and looking …. And looking… I finally found the info…. But it took way to long to expect the average person find it…unless they just got lucky.
NOTE: you have a continuity error on the Festool USA site. In looking for it I found that. You call it two different things and have a third thing almost named the same thing that is something else.
The “Where to buy tab” is a link that almost every website on the planet has. It has become a place that most internet users have been trained by experience that it is only for finding a dealer store, map, phone and hours. Not a place I would go to when looking for training or events.
The term “Regional Open Houses” is not a term that has a precise meaning. To me it means an event just for coffee and cookies and touch a product. As a pro I don’t have the time to go to weekday event just for coffee and cookies and touch a product that I can touch any other day at a dealer and not have a crowd around me.
The explanations about the events that are given once you click on it do help a bit….but your dealer network does not have sales people trained at a level that can do much more than sell me the product. WoodCraft here is the best I have found but I know what they know already. I shop Seven C. but I haven’t run into anyone that knows Festool besides knowing their stock. If it was not for Danny Hale’s PM from the FOG site I would not have known about or gone, as he described the event in more detail than I found at the link.
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Now on the bottom of most of your pages Festool USA site you call it “Regional Demo Days”. This too has no defined meaning but does say I will most likely see it used.
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On the Support page which is where I looked first as that is where I would expect to find training and events, you have “Wood Shop Demos” something different…. In the past that is where I stopped looking.
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Also Seven Corners event I found out about Festool.TV. I just have to ask why is this not promoted better?
Currently on the FOG site in the Discussion area Festool Tools & Accessories there are some sticky items that are of great help.
What I don’t see is any Discussion area about corporate info, training links, threads, ETC.
Consider the idea that the five stickys in the Festool Tools & Accessories maybe should be their own Discussion area or two.
There might be at least two main concept areas that might make the site faster to use and have greater benefit.
One concept area would be – where I would go to find Festool information that helps me with my product. Call it?? I don’t know…. reference, library, achieve, index, etc.? I’m thinking only Festool Corp would be able to post here.
What I would like to find there would be.
1. Festool corporate news
2. ETA for intros into NA
3. Festool info that Festool posts like updates about a product that consumers might need to know. Such as a delay in a product just prior to its release
4. a list of all the supplement manuals and where to download them
5. pictures of how to get stuff back into classic systainers
6. parts diagrams
7. Sysnotes archive
8. Catalogs/manuals etc in PDF
9. Info about Festool.TV?
10. ETC.
A Second area might be – Training.
11. Corp Training Schedules
12. Demo Days notices and a description of what I would find
13. Festool might start a thread for every class/demo day. For directions and questions about that one class. Then archive or delete it. That way there is not one 35 page long thread.
14. A “Tips from the Trainers” area would be good. NOT a Blog type thing as they far too often become rambling rants. What I thinking is someone like Steve Bace has threads that ONLY he can Post To. Where he can list the tips that he has for the different product. These would not be long post just a few words. Nor would they be expected to the end all for info, just starting point.
a. One example - the LR 32 system
i. When you get the product here is how you check it/ align it, or what links to read/view to do the same
ii. Books he recommend that will help you learn the 32 system
iii. What products he would recommend for the starter, full shop and recommended accessories.
iv. What hinges, etc. he used in the demo and class
v. Links to the Video training he did that is online or others he would recommend.
vi. If you’re coming to his 32 class – read, view or bring these things to get more out of it.
vii. ETC.
Cheers,
Steve